It has been a number of years since I've used a home dye kit so spent lots of time researching the market..I opted for shade 6.5 with a caramel shot.. I was so impressed with the packaging, the attention to detail in all the additional bits, the barrier cream and stain removal wipe.. there was no off putting smell when applying and the conditioning cream was easy to apply. I am so impressed with the end result, I feel that my hair has a real pop of colour and certainly isn't one dimensional..! Yes this product maybe a little more expensive than high street options but the quality is clear to see. I would thoroughly recommend this product..!